Gorilla Marketing Strategies
Gorillas are endangered and so is your business if you don’t apply aggressive gorilla marketing strategies.
Many people are looking for information about Gorilla Marketing because they have heard so much about it. Actually, it is a marketing concept that is actually spelled "Guerilla Marketing" which is a term that was coined and defined by Jay Conrad Levinson in his amazing book,
Guerilla Marketing. If you haven’t read it, you need to.
What people like most about the Guerilla concept is that it concentrates on marketing strategies
and promotion techniques that are low cost and don’t require an enormous marketing budget.
Personally, I have experienced tremendous results from my gorilla marketing strategies without busting my budget. Gorilla marketing is a really great way to get your name out in order to develop leads without going into debt to support your marketing program.
I absolutely love it!
In the
Mentoring for Free
services that I provide, I stress the importance of using Guerilla Marketing techniques in lieu of blowing tons of money to get the word out.
To me, it is just common sense.
My Personal Gorilla Marketing Program
No matter what kind of business you are in, Guerilla tactics work. Period!
It is easy to measure the effectiveness of the techniques that you use. My advice, try all of them and see what works best for you and then concentrate your efforts (and your marketing budget) on the individual marketing ideas that actually bring results.
The Guerilla techniques that I commonly use include
postcard marketing, distributing 3-fold brochures, pinning up flyers with tear-off phone number and email address tabs, and of course I
create business cards
to distribute to people that I come in contact with. I also use drop cards which are basically business cards with a concise marketing message. These are the techniques that I use offline.
Online guerilla marketing strategies that I use include creating splash pages. I write these myself and host them with Lizard Hosting. It is really a great deal because it only costs $1 a month for each site or you can host 3 for $2.50 a month and for more sites there is even more discounts. They also have a wysiwyg editor and cpanel that is very easy to use and understand.
The Basics of Guerilla Marketing
The whole concept is to use tactics for marketing that are inexpensive or free to get the word out about your business and to develop leads. The tactics concentrate more on time, energy and imagination that it does on money. Making use of such marketing techniques is common sense for a small business that does not have an extreme marketing budget.
You can even hire teenagers to post your flyers and to pass out your brochures for next to nothing. Places with lots of traffic, like a football game or a carnival, are perfect for handing out flyers and business cards if there are no "no solicitation" signs. Laundromats, gas stations and other retail businesses and restaurants often make a bulletin board available which is an awesome place to hang tear-off flyers.
Postcard marketing is beyond simple because you can print the postcards yourself and send them out in bulk for reduced postage costs. It has the same effect as
direct mail marketing
with a concise, to the point message.
On all of the marketing messages that I produce, I make sure to include my toll free number and my email address in order to make it easy for prospects to contact me.
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